Innamo

Fall in love with Italy. Again, or for the very first time.

Bespoke luxury Italian travel, curated

Innamo curates bespoke luxury Italian travel, and takes its name from innamorata: the Italian word for a woman deeply, hopelessly in love. It describes our founder, Nesse, with some accuracy. Not in love with the idea of Italy, but with Italy itself: its light, its rhythm, its tables, its rooms. Every recommendation we make comes from Nesse directly, or from the small circle of trusted local contacts she has spent years cultivating. Every experience, carried home. Innamo exists to give you Italy the way she knows it. Not from a brochure. From the inside.

Where We Take You

While we specialise in the destinations below, there is no part of Italy we won’t be delighted to help you fall in love with.

Florence
FlorenceFirenze
Rome
RomeRoma
Venice
VeniceVenezia
Siena
SienaToscana
Tuscan Countryside
Tuscan CountrysideToscana
Cinque Terre and Portofino
Cinque Terre & PortofinoLiguria
Amalfi Coast and Capri
Amalfi Coast & CapriCampania
Lake Como and the Italian Lakes
Lake Como & the Italian LakesLombardia

Our Services

Three ways to travel with us

I
Il Percorso
The Route

We plan, you go. A fully bespoke itinerary personally curated for your Italy: hotels recommended, restaurants chosen, experiences mapped. You book everything yourself, with Innamo’s exact picks.

A curation fee applies.

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II
Il Soggiorno
The Stay

Everything in Il Percorso, plus we book your hotels directly, unlocking exclusive perks, Virtuoso upgrades, and preferred rates unavailable elsewhere. On request, we can also secure restaurant reservations at the places worth going to.

A curation fee applies, often offset by the savings and benefits we secure on your behalf.

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III
L’Esperienza
The Experience

Your Italy, completely taken care of. Hotels, restaurants, transfers, private experiences, all handled. You arrive, and you fall in love. We have done everything else.

A curation fee applies, often offset by the savings and benefits we secure on your behalf.

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The case for booking with us

Why book with Innamo

Our personal relationships with the finest hotels in Italy mean our clients are treated as VIP guests before they have even arrived. We consistently secure the best rooms at the most celebrated properties, often for less than the advertised price. Upgrades, additional perks, and exclusive access tend to follow.

We bring Italy’s most discerning travellers to the hotels that care most about them. The relationship goes both ways, and our guests feel it.

You could spend weeks researching, comparing, and negotiating. Your time is worth considerably more than that. Hand it to us, and we will hand you Italy at its very best: the right price, the right room, and access that simply cannot be booked online.

“I cannot think of a better person to book an Italian holiday with. Nesse’s love of this country is infectious and her knowledge of it second to none. Every recommendation she has ever made has been absolutely perfect. I now send anyone I know who wants a truly special trip straight to her.”

Naomi, New York City

In partnership with HerSpace London

Wine & Wellness Retreat

A luxury escape to the Tuscan hills — where Pilates meets Pinot Grigio, and relaxation meets exploration. Come and fall in love with Italy, and with yourself, all over again.

9 to 14 May 2027

Find out more
Nesse on the Ponte Vecchio, Florence

The Advisor

Twenty years of Italy,
curated for you.

I have been visiting Italy for over twenty years. I know where the locals eat in Florence, which room to ask for in Rome, and why you should spend at least one night in Montalcino.

Innamo is not a booking engine. It is a personal recommendation from someone who knows Italy the way you know your own city: instinctively, intimately, and with great love.

Nesse

Tell us about your
Italian dream.

We will be in touch within 48 hours